FASTBOOKING announced today that it has entered a multi-year partnership with SANTIKA INDONESIA Hotels & Resorts. FASTBOOKING is a leader in the e-commerce and digital marketing solutions for the hospitality industry. SANTIKA INDONESIA Hotels & Resorts, established in 1981 and managed by PT Grahawita Santika, owns and operates hotels across Indonesia and Singapore including the Santika, Santika Premiere, Amaris and The Royal Collection.
“SANTIKA INDONESIA Hotels & Resorts has very ambitious plans to grow our direct channel sales,” says Agustino Fernando, General Manager of e-commerce & Revenue Management, SANTIKA INDONESIA Hotels & Resorts. “Today, we manage more than 80 hotels in 38 cities across Indonesia, which makes us one of the biggest local chains in the hospitality Industry. While we see an increase of business through various online channels, less than one-third of these contributionsare derived from our direct channel.”
“We believe it is essential for SANTIKA Hotels & Resorts to be able to work directly with our customers so that they can benefit from a more personalized and enhanced customer loyalty experience. Our customers should feel more secure, comfortable and rewarded when they book directly with us. That is why our partnership with FASTBOOKING complements our direct sales strategy. FASTBOOKING will provide the tools, resources and technology to accelerate our direct sales, increase preference for our brands and provide us with greater control over our distribution channels. FASTBOOKING also has dedicated local teams that will provide local support for our hotels, which are very important to us.”
SANTIKA INDONESIA Hotels & Resorts will implement FASTBOOKING’s e-commerce solutions to upgrade their booking services as well as provide an enriched user experience to improve its online reputation and conversion rate. The hotel chain will use FASTBOOKING’s full suite of digital solutions, including web design, the Attraction online booking solution, Direct Link, PMS Connectivity and the Distribution Manager platform. FASTBOOKING’s new Distribution Manager empowers the hotel chain to strategically pilot and increase control of their distribution channels. The platform gives SANTIKA INDONESIA Hotels & Resorts a single dashboard to gain visibility of all their sales channels.
Pierre-Charles Grob, Managing Director of Asia for FASTBOOKING, underscored their role: “SANTIKA’s brief was very clear: they wanted to boost their direct sales online. I am very proud that SANTIKA INDONESIA Hotels & Resortshaschosen our solutions for their hotels. Our teams are already working together to ensure that the migration is smooth and quick. Our common objective is to see SANTIKA’s direct sales as well as profitability and customer loyalty improve quickly. It is truly an honorfor us to be chosen by the largest local brand hotel in Indonesia.”
“FASTBOOKING has been serving hotels in Asia since 2003 and will continue to strengthen our teams across the different markets in the region as well as invest in product development. SANTIKA’s 87 hotels will benefit from our cutting-edge cloud based solutions and our web marketing expertise to increase traffic on their direct channel and their conversion rate.”
FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.
Founded in 2000, FASTBOOKING is now part of AccorHotels group, as the specialist for digital solutions dedicated to independent hotels.
About SANTIKA INDONESIA Hotels and Resorts
SANTIKA INDONESIA Hotels and Resorts is the biggest hotel local chain in Indonesia. Established on 22 August 1981, Santika Indonesia Hotels and Resorts succesfullyoperates more than 80 hotels in 38 cities across Indonesia under 4 main brands: The Royal Collection, including the The Samaya and The Kayana, as premium resorts; Santika Premiere as 4-star hotel; Santika as 3-star hotel and Amaris Hotel as a smart hotel. In 2013, Santika Indonesia Hotels and Resorts expanded into the ASEAN region with the Amaris Hotel in Singapore.
Santika Indonesia provides the best staying experience by combining the warmest Indonesian tradition with excellent service that demonstrates hospitality from the heart.