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FASTBOOKING Appointed by Santika Indonesia Hotels & Resorts to Strengthen Direct Sales Strategy November 26, 2015

Posted by Ian in Hospitality, Tech.
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FASTBOOKING announced today that it has entered a multi-year partnership with SANTIKA INDONESIA Hotels & Resorts. FASTBOOKING is a leader in the e-commerce and digital marketing solutions for the hospitality industry. SANTIKA INDONESIA Hotels & Resorts, established in 1981 and managed by PT Grahawita Santika, owns and operates hotels across Indonesia and Singapore including the Santika, Santika Premiere, Amaris and The Royal Collection.

SANTIKA INDONESIA Hotels & Resorts has very ambitious plans to grow our direct channel sales,” says Agustino Fernando, General Manager of e-commerce & Revenue Management, SANTIKA INDONESIA Hotels & Resorts. “Today, we manage more than 80 hotels in 38 cities across Indonesiawhich makes us one of the biggest local chains in the hospitality Industry. While we see an increase of business through various online channels, less than one-third of these contributionsare derived from our direct channel.

We believe it is essential for SANTIKA Hotels & Resorts to be able to work directly with our customers so that they can benefit from a more personalized and enhanced customer loyalty experience. Our customers should feel more secure, comfortable and rewarded when they book directly with us. That is why our partnership with FASTBOOKING complements our direct sales strategy. FASTBOOKING will provide the tools, resources and technology to accelerate our direct sales, increase preference for our brands and provide us with greater control over our distribution channelsFASTBOOKING also has dedicated local teams that will provide local support for our hotels, which are very important to us.”

SANTIKA INDONESIA Hotels & Resorts will implement FASTBOOKING’s e-commerce solutions to upgrade their booking services as well as provide an enriched user experience to improve its online reputation and conversion rate. The hotel chain will use FASTBOOKING’s full suite of digital solutions, including web design, the Attraction online booking solution, Direct Link, PMS Connectivity and the Distribution Manager platform. FASTBOOKING’s new Distribution Manager empowers the hotel chain to strategically pilot and increase control of their distribution channels. The platform gives SANTIKA INDONESIA Hotels & Resorts a single dashboard to gain visibility of all their sales channels.

Pierre-Charles Grob, Managing Director of Asia for FASTBOOKING, underscored their role: SANTIKA’s brief was very clear: they wanted to boost their direct sales online. I am very proud that SANTIKA INDONESIA Hotels & Resortshaschosen our solutions for their hotels. Our teams are already working together to ensure that the migration is smooth and quick. Our common objective is to see SANTIKA’s direct sales as well as profitability and customer loyalty improve quickly. It is truly an honorfor us to be chosen by the largest local brand hotel in Indonesia.

FASTBOOKING has been serving hotels in Asia since 2003 and will continue to strengthen our teams across the different markets in the region as well as invest in product development. SANTIKA’s 87 hotels will benefit from our cutting-edge cloud based solutions and our web marketing expertise to increase traffic on their direct channel and their conversion rate.”


About FASTBOOKING

FASTBOOKING offers leading edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.

Founded in 2000, FASTBOOKING is now part of AccorHotels group, as the specialist for digital solutions dedicated to independent hotels.

About SANTIKA INDONESIA Hotels and Resorts

SANTIKA INDONESIA Hotels and Resorts is the biggest hotel local chain in Indonesia. Established on 22 August 1981, Santika Indonesia Hotels and Resorts succesfullyoperates more than 80 hotels in 38 cities across Indonesia under 4 main brands: The Royal Collection, including the The Samaya and The Kayana, as premium resorts; Santika Premiere as 4-star hotel; Santika as 3-star hotel and Amaris Hotel as a smart hotel. In 2013, Santika Indonesia Hotels and Resorts expanded into the ASEAN region with the Amaris Hotel in Singapore.

Santika Indonesia provides the best staying experience by combining the warmest Indonesian tradition with excellent service that demonstrates hospitality from the heart.

The Law That Makes U.S. Expats Toxic November 22, 2015

Posted by Ian in law.
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Untitled

The APEC Summit is Getting Interesting November 20, 2015

Posted by Ian in Fun.
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When someone started a hashtag #APEChottie , I guess they knew things could get interesting.

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Understanding Computer Technology November 20, 2015

Posted by Ian in Uncategorized.
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This pretty much sums it up. 🙂

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Queen Mother Elizabeth, a heavy drinker who lived to see 101 years November 16, 2015

Posted by Ian in Uncategorized.
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Lords of the Drinks

The Queen Mother Elizabeth in a classic pose as she sips on a glass of wine. The Queen Mother Elizabeth in a classic pose as she sips on a glass of wine.

For decades Queen Mother Elizabeth (1900-2002) was without a doubt the most loved part of the British Royal Family. The mother of the United Kingdom’s current queen Elizabeth II became a national icon. She gained sympathy as she ‘made’ her insecure husband George VI a good king, gave people hope in World War II and lost her husband half way her life. After the early death of George VI in 1952 she started her role as Queen Mother, the matriarch of the Royal Family, and lead the British monarchy through many serious crises. Always with a daily intake of at least 8 units of alcohol, according to modern standards she would be labeled as a heavy drinker. Still the Queen Mum lived to see 101.

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